Photo via Instagram/shudu.gram

Why book a Black model, when you can create one, right? Wrong. A London-based digital artist, Cameron-James Wilson created a fake black model whom he calls “Shudu” and has gained more than 47,000 Instagram followers on “her” account.

https://www.instagram.com/p/Be9gN4qgnLc/?taken-by=fentybeauty

“Basically Shudu is my creation, she’s my art piece…” Wilson told Refinery 29. “She is not a real model, unfortunately, but she represents a lot of the real models of today. There’s a big kind of movement with dark skin models, so she represents them and is inspired by them.”

Wilson missed the mark with this one, and Twitter is definitely not here for it.

As much as I appreciate art I detest the fact that the minute dark skin is finally glamourized by the mainstream media a white man finds a way to commericalize & capitalize off it. Black skin is not a trend. Black skin is not a toy. Black women even more not so. #Shudu #FreeShudu pic.twitter.com/pu79IGcU1s

— Sonia Pratt (@adrianette_) February 28, 2018

A white photographer figured out a way to profit off of black women without ever having to pay one. Now pls, tell me how our economic system is in no way built on and quite frankly reliant on racism and misogyny 🤧🤔 https://t.co/k7tDc7cXLL

— ur local sweetheart✨💛✨ (@hodayum) February 27, 2018

As rare as it is to regularly see dark-skin women in modeling ads, creating a digital model certainly does not help. Black skin is not a toy to be played with or a tool to capitalize off of. Though the creation is beautiful, capitalizing off of Black women without paying them is not.

What Cameron-James Wilson did sounds wild until you think about how his ancestors never saw black people as human. Of course he’d think he could make virtual versions of us and profit #Shudu https://t.co/WBXyBH2176

— Daryaaa (@DaryaNicc) March 1, 2018