Jennifer Turner


Jennifer Turner

Fitness Activator

ACE Group Fitness Instructor, Lifestyle & Weight Management Consultant

Triathlete, Marathoner

By day, Jennifer Turner is a high-powered media executive.  By night, Ms. Turner is a self-proclaimed, “Fitness Activator.”  This is to say that her life’s mission is to empower others to “activate” their innate ability to have a healthy lifestyle and achieve happiness.

A certified American Council On Exercise (ACE) Group Fitness Instructor and a Lifestyle and Weight Management Consultant, Ms. Turner was not always “fit.”  She says that she “was born and raised on the South Side of Chicago and never met a Happy Meal or a chicken wing I didn’t like.”  As a teenager, she developed eating disorders and truly struggled with her weight.  In 1998, while attending Stanford University’s Business School, Ms. Turner was tired of crash diets and decided to make a life change.  She embraced fitness and stopped focusing on the results, but rather focused on the process of living an active lifestyle. Through consistency with her exercise and having the support of a workout buddy, two months into her program, she noticed she had lost fat, her clothes fit differently, and most importantly, she felt great and FREE! Ms. Turner also found that she was attracted to healthier foods, thus creating a virtuous cycle of nutrition to support her active lifestyle. Her personal fitness revolution had begun!

Fast forward to 2012, Ms. Turner has now achieved a lifelong commitment and connection to fitness (while also becoming a mean salsa dancer).  She has completed 6 marathons, including the Boston Marathon (twice) and the New York City Marathon (twice). She has also completed 11 triathlons and is currently an Athleta sponsored athlete.  This fall, she will run the in New York City Marathon as one of the ING featured athletes as well as in the Malibu triathlon and Chicago marathon.  Moreover, with her passion to inspire and create healthy communities across the country, Ms. Turner has worked as a fitness consultant for the Harlem Children’s Zone Adult Fitness Programs at the Armory, teaching exercise and fitness support classes to the Harlem community.

Leveraging her business acumen, along with her creative and fitness backgrounds, Ms. Turner founded MAD COOL FITNESS, a comprehensive fitness/lifestyle brand that works to inspire everyday people to move through content, social support, and multi-pronged tools to support long-term healthy and active living.  MAD COOL FITNESS gives consumers the tools and inspiration to achieve long-term health and happiness.  A winning combination that Ms. Turner personally knows works well and gets results!

(Photo Courtesy of Bridget Batch)