Those 4:44 Ads Are For A New Film Starring Mahershala Ali, Lupita Nyong’o, and Danny Glover

by TV One Staff

June 8, 2017

For a few days now we have been scratching our heads about those weird subliminal ads with “4:44” on them. Many people just assumed that Jay Z had a new album coming.

It has just been revealed that Jay Z has NOTHING to do with the ads, but Mahershala Ali, Lupita Nyong’o, and Danny Glover sure do.

#MusicNews: There is a rumor going around that Jay Z is releasing a new album titled 4:44! Perhaps that’s why people are spotting signs literally everywhere in NYC….👈🏾 I hope so! Via @complex #JayZ #NewMusic #444 #CelebrityNews #InstaglamNews #HipHop #Rumors #Gossip #NYC #Tidal #InstaglamNews ™@instaglamnews

A post shared by Beyoncé (@beybleedblue) on

According to reports, Sprint CEO Marcelo Claure tweeted out a message, along with a slightly different cut of the 4:44 ad. His tweet mentioned that Sprint and TIDAL would be teaming up to bring exclusive content TO TIDAL customers including 4:44—which seems like a movie where Ali plays  a boxer:

TELL US: What are your thoughts on this “film?” Will you be subscribing to TIDAL to get the exclusive?