by TV One Staff

August 2, 2017

A recent Procter & Gamble ad from their My Black is Beautiful campaign is being considered racist by conservatives who believe it presents “white people as evil, and Black people as innocent victims.”

The commercial features African-American parents from different decades having the difficult (but very necessary) conversation about racism–in the form of discrimination, racial profiling, and mircoagression –with their children. See the commercial for yourself:

Let’s take a look at what conservatives had to say:

#BOYCOTT How Despicable & Shameful of You to USE #RACISM to SELL PRODUCTS! To Make #White People EVIL & #Black People Innocent Victims

— Kristoferisms (@KultovKristofer) July 30, 2017

Propaganda video with NO TRUTH is what you posted! #BlackViolence towards @police is what you’re promoting! https://t.co/EAMJb3zsPG

— Sharon Lynn (@blessedone333) July 28, 2017

Boycotting all products due to race baiting. Sick sick sick. We are not your props for propaganda.

— Tsarian (@TsarianPassio) July 31, 2017

We’re here to say that there is nothing ‘racist’ about this commercial.

In fact, it serves as a reminder to parents of non-White children to explain these harsh realities—before it’s too late. It’s a shame that we have to remind our children that they are beautiful (period), that they have to work harder than anyone else, and that they could lose their lives by being in the wrong place at the wrong time with the “wrong skin.” Just ask any of the parents who’ve lost children from the exhausting stream of police-involved shootings.

TELL US: What are your thoughts on this Procter & Gamble commercial?

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Black Lives That Should’ve Mattered

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Black Lives That Should’ve Mattered

1. Breonna Taylor

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2. George Floyd

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3. Atatiana Jefferson

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4. Ahmaud Arbery

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5. Philando Castile

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6. John Crawford III

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7. Oscar Grant

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8. Tamir Rice

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9. Michael Brown

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10. Eric Garner

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11. Sandra Bland

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12. Philando Castile

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13. Trayvon Martin

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14. Tony Robinson

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15. Freddie Gray

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Black Lives That Should’ve Mattered

The #BlackLivesMatter movement has been a defining moment in history, reinforcing that Black people are actually people that deserve respect and deserve to live.