Cam Newton Loses Endorsement Over Sexist Comment, But What Will Reporter Lose Over Racist Tweets?

by Jessica Lane

October 6, 2017

Photos by Matthew J. Lee/The Boston Globe via Getty Images & Twitter

Dannon Yogurt dropped the Carolina Panthers quarterback Cam Newton, a day after his sexist comments toward Charlotte Observer reporter Jourdan Rodrigue. But, Black Twitter has since discovered that Rodrigue has shared some pretty racist comments in her past.

First, let’s talk Newton.

“We are shocked and disheartened at the behavior and comments of Cam Newton towards Jourdan Rodrigue, which we perceive as sexist and disparaging to all women,” Neuwirth, senior director of external communications for Dannon, said in a statement.


Since 2015, Newton has represented Dannon as the spokesperson for their Oikos line of Greek yogurt. Although he’ll still get paid through the life of his contract (gotta love those contracts), he won’t be appearing in any ads….anytime soon.

In case you missed it….Rodrigue tried to ask Newton a pretty basic question about their game strategy and he, pretty condescendingly, replied:

“It’s funny to hear a female talk about routes like…it’s funny.”

Ouch. Let’s be clear. This is a complete slap in the face to the women who write and broadcast every day with as much professionalism and knowledge as their male counterparts. To understand and be passionate about sports, since when did it require a – you know what, nevermind?!

Now, let’s bring it back to Ms. Rodrigue.

Charlotte Observer reporter Jourdan Rodrigue had to apologize Thursday for her blatantly racist tweets from more than four years.


Rodrigue apparently likes to use the n-word and absolutely loves racists jokes about native Americans. Hold up now, how can you call yourself waving the white flag for a disenfranchised people, while disenfranchising a hold separate set of people? Don’t cape for us….we deserve a MUCH better representative in this fight to end sexism and misogyny in the workplace.

When you speak with ignorance, you have to accept the consequences. Now that Dannon dropped him, maybe Newtown will realize the importance of women’s contribution to the world of sports journalism.

But will Rodrigue have to eat her words? What will her punishment be? We’ll be waiting on that press announcement from the Charlotte Observer. I guess we won’t hold our breath.

TELL US: Does Cam Newton deserve this backlash?

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