Muhammad Ali Enterprises Is Suing Fox For Super Bowl Commercial

by TV One Staff

October 13, 2017

Photo Credit: Bettmann/ Getty

If you were planning to use Muhammad Ali to promote your brand or event, be prepared to pay a pretty penny.

According to The Hollywood Reporter, Muhammad Ali Enterprises which handles the intellectual property rights of the GOAT, is suing Fox for $30 Million for using his likeness in a Super Bowl commercial:

The enterprise filed in an Illinois federal court saying that “Fox never requested or received MAE’s permission to use Ali’s identity or to imply his endorsement in connection with the services offered by Fox, including its broadcast of the Super Bowl.”

Take a closer look at the ad which highlights other great athletes like Joe Montana, Joe Namath, Vince Lombardi and Tom Brady:

Talk about a financial knockout! They really aren’t playing about their money.

TELL US: What are your thoughts on the lawsuit? The commercial?