by Krystal Franklin
January 2, 2018
Photo by Phillip Faraone/Getty Images for Ciroc
After announcing DJ Khaled as their new social media ambassador, shares of Weight Watchers rose almost 6%. The company said Khaled will document his progress on social media as he completes the WW Freestyle weight-loss program. Watch his five-part announcement below.
So why Khaled? It’s pretty simple. His following on social media. The 42-year-old producer has 3.92 million followers on Twitter, 8.9 million followers on Instagram and reportedly gets 3 million to 4 million views per Snap on Snapchat.
The WW Freestyle program was launched last month with a campaign featuring Oprah Winfrey.
The talk show maven holds a 9.87 percent stake in Weight Watchers. And since investing in the company in 2015, she’s made a reported $300 million.
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13 photos Launch gallery
1. Porsha Williams and Dennis McKinley
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2. Michelle Johnson and Chad Williams
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3. Lance Gross and Eva Marcille
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4. Jennifer Lopez and Ben Affleck
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5. Selita Ebanks and Nick Cannon
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6. Nick Young and Iggy Azalea
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7. Jennifer Hudson and David Otunga
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8. Blac Chyna and Rob Kardashian
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9. Angela Simmons and Sutton Tennyson
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10. Mariah Carey and James Packer
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11. Big Sean and Naya Rivera
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12. Alexis Phifer and Kanye West
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13. Ciara and Future
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