Tiffany Haddish landed a gig as the new Groupon spokesperson!
Jon Wild, Groupon’s head of marketing for North America, told People magazine “We talked about involving her in our business more and as we got to know her, her purchases and the type of customer she is, we wanted to find her the stage that is appropriate and here we are talking about her in the context of the Super Bowl,” Wild said.
The ad was shot in December, Wild said, and Haddish ended up improvising a great deal based on her extensive Groupon knowledge.
“She knows our product better than a lot of Groupon employees, it was incredible,” Wild said. “She could name what she’d done, the experience she had and how much she’d saved.”
This all started after Haddish appeared on “Jimmy Kimmel Live!” in July to promote her film “Girls Trip.” According to CNN, she cracked him up with her story about taking Jada Pinkett Smith, and her husband Will Smith on a Louisiana swamp tour using a Groupon.
The video quickly went viral and made its way through Groupon headquarters. Watch the full video below.
According to CNN, the company was so impressed that they hooked her up with their employee app and put some Groupon bucks on her account for her use. Now there’s even a Groupon page of Haddish-curated goods and services for customers.