Ford Motor Company Joins Urban One As Presenting Sponsor of the Annual Urban One Honors

by Taylor Handberry Staggers

December 4, 2019

Urban One, Inc. announced today that Ford Motor Company will serve as Presenting Sponsor of the annual Urban One Honors. The tribute event will take place on December 5, 2019, at the MGM National Harbor in Oxon Hill, MD. Ford Motor Company is a global company that designs, manufactures, markets, and services automobiles and is pursuing leadership positions in electrification, autonomous vehicles, and mobility solutions.

Urban One

 This is Ford’s inaugural year as an Urban One Honors sponsor. The automaker will present a backstage pass segment hosted by celebrity influencer Tai Beauchamp, as part of its participation. The specialty segment will take viewers behind the scenes of the broadcast and feature exclusive interviews with the show’s honorees, performers, and presenters. Promotional units will message the partnership and drive tune-in to the broadcast, and a custom intro will lead into the telecast, debuting January 20, 2020, on the Martin Luther King, Jr Holiday.

Ford will also sponsor the Entertainment Icon Award, which will be presented to Oscar award-winning actor Jamie Foxx.

 “We are thrilled to partner with such a dynamic company that understands the importance of celebrating the accomplishments of African Americans,” said Rahsan-Rahsan Lindsay, TV One EVP of Ad Sales and Marketing. “As we celebrate the 40th-anniversary milestone of Radio One, Ms. Hughes’ contributions as a media pioneer and the impact of the honorees, the Ford brand demonstrates a commitment to excellence within their industry and communities they serve.”

  URBAN ONE HONORS is presented by TV One and Radio One’s Washington D.C. market’s cluster of radio stations: Majic 102.3 and 92.7WKYS 93.9Praise 104.1WOL 1450Spirit 1340, and The Team 980 and 95.9. The televised event will herald the accomplishments of individuals who have made extraordinary contributions in entertainment, media, music, education, and the community. It will also pay tribute to the 40-year history of Radio One, the radio division of the company, and its extraordinary founder, Cathy Hughes.

 This year’s honorees include: veteran music executive Sylvia Rhone (Lifetime Achievement Award); Grammy Award-winning recording artist and producer Missy Elliott (Music Innovation Award); Academy Award-winning actor Jamie Foxx (Entertainment Icon Award); and actor/dancer and star of “Pose,” Ryan Jamaal Swain (Represent Pride Award).

 Performers include Grammy Award-winning recording artist and songwriter Ne-Yo; Grammy-nominated rapper Wale; Grammy Award-winning, R&B superstar Brandy; R&B singer Eric Benét; gospel singer Pastor Charles Jenkins; new music artist Jac Ross; and television host Egypt SherrodThe actor/singer and star of “Pose,” Billy Porterand the subject of Netflix’s documentary “The Black Godfather,” Clarence Avant, are among the show’s presenters.

  URBAN ONE HONORS is produced for TV One by Eric Tomosunas and Keith Neal of Swirl Films. Kashon Powell, Vice President of Programming for Radio One, Susan Henry and Gold Morgan are the Executives in Charge of Production for TV One. For TV One’s Original Programming and Production, Robyn Greene Arrington serves as Vice President and Brigitte McCray serves as Senior Vice President.

 Tickets to Urban One Honors are available to the public and can be purchased here.